Founded by Percell Dugger, the Care Community is on a mission to reshape the perception of wellness by putting "care" at the forefront, challenging the prevailing consumerism-driven narrative in the industry. Recognizing the necessity for a more inclusive and inviting community, the brand is in search of a visual identity that amplifies its transformative mission.

The brand's visual identity reflects a fresh and relatable take on the concept of care. It transcends the traditional wellness visuals, presenting a modern aesthetic that aligns with Care Community's commitment to inclusivity and approachability.