xoNECOLE:
MADE FOR ME
xoNecole x Toyota
Campaign Branding
Qori B., Art Director
Photos from: xoNecole, Mecca Gamble Photography, Lemigma
THE SCOPE
In collaboration with Ulta Beauty, xoNecole introduced the Beautiful Soul campaign—a six-episode series where founder Necole Kane hosted "get ready with me" style interviews featuring six influential figures. These individuals graciously walked us through their most cherished beauty routines, providing an intimate and insightful glimpse into their personal practices.
The campaign went beyond the surface, delving into the intersection of self-care and soul care. Through genuine and candid girl-chats, the discussions ventured into the barriers that often obstruct the prioritization of self-care, addressing the complexities and nuances surrounding this essential aspect of well-being.
I had the privilege of collaborating with xoNecole to shape the visual identity of the campaign. From crafting a distinctive campaign logo to curating a harmonious color palette, illustrations, and social and web assets, my role aimed to visually articulate the core message of this series. The comprehensive campaign style guide served as a valuable tool, ensuring visual coherence throughout all aspects of the campaign.
