THE SCOPE

As part of the Earn Your Masters initiative tailored for artists and musicians in the finance space, a collaborative effort between United Masters, Earn Your Leisure, and Ally Financial brought this empowering experience to the vibrant city of Detroit during the summer of 2023. Tasked with the role of Art Director for the event, I collaborated with the experiential agency, Apt-122, to transform the vision into a memorable block party celebration.

Our creative journey involved ideating and executing a series of engaging activations that captured the essence of a lively summer celebration. Attendees were treated to a range of interactive experiences, including a branded ice cream station, photo props for capturing memorable moments, a live-show "cash cab" style trivia activation, and a collaborative community mural that unfolded throughout the event. The goal was to foster a sense of community engagement while infusing the spirit of Earn Your Masters into the fabric of Detroit's cultural landscape.