THE SCOPE

xoNecole launched the Made For Me campaign, a multi-media campaign in partnership with Toyota dedicated to assisting individuals in discovering and cultivating wellness routines tailored to their unique lifestyles.

Tasked with developing the look & feel for the campaign, I developed a campaign logo, color palette, graphic elements and developed social and web templates. The look & feel served as the foundation for the campaign's expanding elements, influencing not only its digital presence but also guiding the production of in-person experiences associated with the initiative.